Sony music brief involved creating brand identity for the new band Made you look. As part of the brief I created merchandise which involved the brands logo
Sony Music
Spray paint design
A major part of the project was the street art themed designs which is where the spray paint idea came from and being able to use the spray painted logo on collateral
Creating merchandise involved taking the brands logo spray painted and filling in the gaps while also creating multiple variations involving the colour scheme and using the design for merchandise. While maintaining the spray paint texture to bring different aesthetic to the design
The next step involved implementing the spray paint design into merchandise whilst maintaining the spray paint texture to give it the street art feel.
Hoodie design
The next step involved implementing the spray paint design into merchandise whilst maintaining the spray paint texture to give it the street art feel.
